[share_ebook] Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paco Underhill


Author: Paco Underhill

Date: December, 2008

Pages: 320

Publisher: Simon & Schuster

Category: Business


Posted on 2012-01-04, by 4bookholic.

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond


Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Paco Underhill | Simon & Schuster | December, 2008 | 320 pages | English | PDF

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones


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