The Little Book of Common Sense Investing

ISBN: 0470102101

Category: Uncategorized


Posted on 2010-11-04. By anonymous.

Description

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
John C. Bogle (Author)





216 pages | Publisher: Wiley; Illustrated edition (March 5, 2007) | English | ISBN-10: 0470102101 | PDF | 5.2 Mb
Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner抯 game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser抯 game. Common sense tells us梐nd history confirms梩hat the simplest and most efficient investment strategy is to buy and hold all of the nation抯 publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there抯 no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle梖ounder of the Vanguard Group and creator of the world抯 first index mutual fund梙as relied primarily on index investing to help Vanguard抯 clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.

Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it抯 all about common sense.

With The Little Book of Common Sense Investing as your guide, you抣l discover how to make investing a winner抯 game:

* Why business reality梔ividend yields and earnings growth梚s more important than market expectations
* How to overcome the powerful impact of investment costs, taxes, and inflation
* How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
* What expert investors and brilliant academics梖rom Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel梙ave to say about index investing
* And much more

You抣l also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That抯 what index investing is all about. And that抯 what this book is all about.

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world抯 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.




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