The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas (repost)

ISBN: 0749453184

Category: Business

Tag: Business & Investing


Posted on 2013-02-24. By anonymous.

Description


The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas by Adam Jolly
2010-02-19 | ISBN: 0749453184 , 0749454881 | 538 pages | PDF | 7,9 MB

The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value. Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.

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