[share_ebook] The Business of Culture: Strategic Perspectives on Entertainment and Media


Author: Edited by Joseph Lampel, Jamal Shamsie, Theresa K. Lant

Date: 2005-07-20

ISBN: 0805851054

Pages: 344

Language: English

Publisher: Lawrence Erlbaum Associates

Category: Business

Tag: Economics and Finances


Posted on 2011-09-16, by LionFar.

Description


Title:The Business of Culture: Strategic Perspectives on Entertainment and Media
Author:Edited by Joseph Lampel, Jamal Shamsie, Theresa K. Lant
Publisher:Lawrence Erlbaum Associates
ISBN:0805851054
ISBN13:
Date2005-07-20
Pages:344
Language:English
Format: PDF
Size:1.83 MB

Description:The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.


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