The Big Book Of Marketing

ISBN: 0071621253

Category: Uncategorized

Posted on 2010-10-28. By anonymous.


The Big Book Of Marketing

# Author: Anthony G. Bennett
# PDF: 400 pages
# Publisher: McGraw-Hill; 1 edition (December 21, 2009)
# Language: English
# ISBN-10: 0071621253
# ISBN-13: 978-0071621250

Product Description
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University

"A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce

The Biggest Companies. The Boldest Campaigns.

The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade梖ascinating, exclusive, real-world case studies from an all-star roster of companies,

No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you抣l ever find . . . from the best in the business.

Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

About the Author
Anthony G. Bennett has worked as a marketing and sales executive at several Fortune 100 companies. He teaches marketing at Georgetown University.
FileSize 5.05 MB


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