Strategic Innovative Marketing

ISBN: 303016098X

Category: Uncategorized


Posted on 2019-06-26, by voska89.

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Damianos P. Sakas, "Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 "
2019 | English | ISBN: 303016098X | 275 pages | PDF | 6 MB



This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies.

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