Professional Marketing & Selling Techniques

ISBN: 1584281804

Category: Uncategorized


Posted on 2010-06-06. By anonymous.

Description




Jeff Hawkins, Kathleen Hawkins, "Professional Marketing & Selling Techniques for Digital Wedding Photographers"
Amherst Media, Inc. | 2005 | ISBN: 1584281804 | 128 pages | PDF | 3,2 MB


Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking
, and at bridal shows.
Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.



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