[PDF] Will Work for Shoes: The Business Behind Red Carpet Product Placement

ISBN: 1608321444

Category: Tutorial


Posted on 2018-01-20, by luongquocchinh.

Description



Author: Susan J. Ashbrook | Category: Management | Language: English | Page: 224 | ISBN: 1608321444 | ISBN13: 9781608321445 |

Description: Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities. If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to - get your product on the body or in the hands of a celebrity - connect with stylists, publicists, and other handlers who have access to the star - avoid awkward product-celebrity match-ups and find the perfect person for your brand - execute a celebrity marketing campaign for next to nothing - get valuable loaned product back from sticky-fingered stars - prepare for the attention and increased demand when you have a celebrity hit Though focused on fashion, Ashbrook's advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising.

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