Posted on 2018-01-03, by luongquocchinh.
Author: Matt Kingdon | Category: Management | Language: English | Page: 254 | ISBN: 111847810X | ISBN13: 9781118478103 |
Description: Innovation. The word might make you think of Silicon Valley. But innovation isnâ€™t the sole province of start-ups. They didnâ€™t invent it, and theyâ€™re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, itâ€™s corporate innovators battling within large, established organisations who are the fieldâ€™s real heroes. Tapping into 20 years of experience on the front lines of innovationâ€”bringing new products and services to market and helping organisations become more creativeâ€”Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to seeâ€”and seizeâ€”opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitionerâ€™s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If youâ€™re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the worldâ€™s most successful, forward-looking companiesâ€”businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virginâ€”to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.
The Science of Serendipity: How to Unlock the Promise of Innovation.pdf
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