[PDF] The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

ISBN: 013047066X

Category: Tutorial


Posted on 2017-12-10, by luongquocchinh.

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Author: David Arnold | Publisher: FT Press | Category: Economy | Language: English | Page: 256 | ISBN: 013047066X | ISBN13: 9780130470669 |

Description: Make sure your marketing reflects the powerful, surprising reality of global markets they are becoming radically more local but leverage the best practices and economies of scale your smaller competitors simply can't match.Can't do both? You'd better and The Mirage of Global Markets will show you how.David Arnold offers an end-to-end blueprint for globally managing the intensely local marketing programs that are crucial to your success.

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