[PDF] Strategies for E-business: Creating Value through Electronic and Mobile Commerce

ISBN: 0273688405

Category: Tutorial


Posted on 2018-01-24, by luongquocchinh.

Description



Author: Tawfik Jelassi | Publisher: Prentice Hall | Category: Management | Language: English | Page: 672 | ISBN: 0273688405 | ISBN13: 9780273688402 |

Description: Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. Ideal for MBA students, upper-level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.

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