[PDF] Retailing in the 21st Century: Current and Future Trends

ISBN: 3540283994

Category: Tutorial


Posted on 2018-01-08, by luongquocchinh.

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Author: Manfred Krafft | Publisher: Springer | Category: Management | Language: English | Page: 413 | ISBN: 3540283994 | ISBN13: 9783540283997 |

Description: Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of radio frequency identification (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on.

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