[PDF] Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

ISBN: 0470504358

Category: Tutorial


Posted on 2017-11-22, by luongquocchinh.

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Author: John Bowers | Publisher: Wiley | Category: Graphics | Language: English | Page: 144 | ISBN: 0470504358 | ISBN13: 9780470504352 |

Description: Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.

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