[PDF] Internet Advertising: Google AdWords e gli Ads di Facebook, LinkedIn, Twitter e Bing [Italian]

ISBN: B01MR9E4Z3

Category: Tutorial


Posted on 2018-01-29, by luongquocchinh.

Description



Author: Andrea Venturi | Category: Economy | Language: Italian | Page: 339 | ISBN: B01MR9E4Z3 |

Description: Aziende di ogni dimensione, esercizi commerciali e liberi professionisti hanno individuato nel Web nuove opportunit di promozione della propria attivit: dalla creazione di un e-commerce alla gestione dei social media, passando per lo sviluppo di campagne pubblicitarie online. Alcuni tra i principali player delleconomia globale, come Google, Microsoft, Facebook, LinkedIn e Twitter, hanno sviluppato piattaforme di Web advertising per raggiungere gli utenti dellera digitale. Queste piattaforme, chiamate anche Self Service Ads, sono ormai alla portata di un pubblico sempre pi ampio: basta una carta di credito e in pochi minuti si pu organizzare e gestire una campagna pubblicitaria online, monitorarla e ottimizzarne i risultati. Questo libro, rivolto in particolare alle PMI e ai professionisti, fornisce le conoscenze indispensabili per fare campagne efficaci con le principali piattaforme di Web advertising, sfruttando al meglio le caratteristiche particolari di ognuna di esse.

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