[PDF] Doctor Who: The Unfolding Event _ Marketing, Merchandising and Mediatizing a Brand Anniversary

ISBN: 1137463317

Category: Tutorial


Posted on 2017-12-15, by luongquocchinh.

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Author: Matt Hills | Publisher: Palgrave Pivot | Category: Photography | Language: English | Page: 146 | ISBN: 1137463317 | ISBN13: 9781137463319 |

Description: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013 this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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