Marketing Customer Segmentation

Category: Tutorial

Posted on 2022-06-25, by raymanhero.


Duration: 59m 6s | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 278 MB
Genre: eLearning | Language: English


Learn how to group your customers into market snts to better understand what they really want.

In this course, instructor Doug Ladd explains the basics of customer sntation and covers a variety of sntation techniques. He describes sntation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use sntation data and analysis to develop model customer personas that can help in product development, service level planning, and more.

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