Mark Marone, Seleste Lunsford, «Strategies That Win Sales : Best Practices of the World's Leading Organizations» (Repost)

ISBN: 0793188601

Category: Business

Tag: Business & Investing


Posted on 2009-07-10. By anonymous.

Description


Mark Marone, Seleste Lunsford, «Strategies That Win Sales : Best Practices of the World's Leading Organizations»
Kaplan Business | ISBN 0793188601 | 2005 Year | CHM | 2,82 Mb | 272 Pages

Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels.
Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. They then conducted in-depth phone and face-to-face research with 150 individuals from the high-performing sales organizations, including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA, Ingersol Rand, Fuji-Xerox, and TD Waterhouse.








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