Internet Marketing Strategy, Implementation and Practice

Internet Marketing Strategy Implementation and Practice

Internet Marketing: Strategy Implementation and Practice
484 pages | Publisher: Financial Times/ Prentice Hall; 2 edition (1 Nov 2002) | Language English | ISBN-10: 0273658832 | ISBN-13: 978-0273658832 | 8.9 MB
Internet Marketing will be invaluable for students studying e-marketing e-commerce or Internet marketing at second third or postgraduate level as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills.
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis strategy development and implementation. Building on the successful and widely regarded first edition this second edition of Internet Marketing has a completely revised structure and streamlined content increasing the marketing orientation of the text by decreasing technical background about the Internet.
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