Greener Products: The Making and Marketing of Sustainable Brands

ISBN: 1439854319

Category: Technical


Posted on 2014-06-01, by lucanhquan90.

Description

Greener Products: The Making and Marketing of Sustainable Brands
Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB


As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. 

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