[share_ebook] Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)


Author: onno

ISBN: 0521833973

Category: Technical


Posted on 2010-04-05, by onno.

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Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)


ISBN: 0521833973 Publisher: Cambridge University Press Author: Teresa da Silva Lopes

Description:
Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these

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