The Essential Guide to Managing Small Business Growth
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Peter Wilson and Sue Bates,«The Essential Guide to Managing Small Business Growth»
John Wiley and Sons | ISBN: 0470850515 | 27 Jun 2003 | 316 Pages | PDF | 1,7 Mb
John Wiley and Sons | ISBN: 0470850515 | 27 Jun 2003 | 316 Pages | PDF | 1,7 Mb
Lots of owner managers have one or two areas of knowledge and specialism - perhaps operations or sales. This book covers all the main areas, and goes into sufficient depth to be helpful, but isn't too academic. I personally found the Finance chapter really helpful, as it explains how to create and use a P&L account to help you understand what is really going on in your business. It also has sections on Personnel, Marketing and Strategy. Fairly easy to read- I took it on holiday and got through most of it.
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