The Art of Profitability (Repost)

Description

The bestselling author of The Profit Zone delivers an extraordinary new business plan on how companies can generate greater profits. Presented in 23 compact lessons, The Art of Profitability features a fictional account of a corporate executive's quest to learn the 'art' of generating profit from a Zen-like seasoned master. The tutorial offers numerous business models to examine and analyze how various companies go about making money. Through the master's teachings, the executive-and readers everywhere-see business in an entirely new light, and discover how to improve profits by taking a step back and gaining a new perspective.

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