Strategic Positioning in Voluntary and Charitable Organizations
Category: Business
Tag: Business & Investing
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Strategic Positioning in Voluntary and Charitable Organizations
Routledge | ISBN: 0415453046 | 2009-04-01 | PDF | 260 pages | 2 Mb
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
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