[share_ebook] Social Psychology of Consumer Behavior
Author: Michaela Wänke
Date: December 16, 2008
ISBN: 1841694983
Pages: 385
Language: English
Publisher: Psychology Press
Category: Nonfiction
Tag: Psychology
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Product Description
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
About the Author
Institut fur Psychologie, Basel, Switzerland
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