Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module

Description

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal.

Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system, and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software.

In this book you will learn how to use the Drupal content management system along with its e-Commerce modules to set up and manage an online shop. We will install the software, have a look at its features, plan our shop, create our shop, look at customer management, create a design for our shop, and cover security, taxes, shipping, and even marketing our business!

If you're new to Drupal and want to set up a powerful e-commerce system, this book is for you. If you've some experience of working with Drupal and want to understand how its e-commerce options can be used to power an online shop, this book will also prove invaluable.

What you will learn from this book?
Why to choose Drupal for e-commerce
Installing and configuring Drupal and its e-Commerce module
How Drupal and its e-Commerce module work
Creating and managing content
Creating and managing user accounts, roles, and permissions
Things to think about when planning to sell online
Structuring your site, your product catalogue, and framing a shopping process for users
Framing business policies to handle legal and professional issues
Branding your site by customizing default themes
Installing new themes and creating a custom theme
Customizing the checkout process for processing orders
Creating a better selling experience
Attracting customers with discounts, coupons, auctions, donations, flexicharges
Working with taxes and shipping rules in Drupal e-Commerce
Drupal e-Commerce's shipping API modules
Securing and maintaining your site (deploy, backup, restore)
Creating and managing invoices using the Invoices module
Integrating CiviCRM to manage appointments and log phone calls
Improving traffic with Search Engine Optimization
Advertising programmes, newsletters, and viral marketing campaigns

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