James Teboul - Service Is Front Stage: Positioning Services for Value Advantage
Category: Business
Tag: Business & Investing
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James Teboul - Service Is Front Stage: Positioning Services for Value Advantage
Palgrave Macmillan | 2006 | ISBN: 0230006604 | Pages: 176 | PDF | 1.55 MB
Palgrave Macmillan | 2006 | ISBN: 0230006604 | Pages: 176 | PDF | 1.55 MB
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.
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