Irving Rein, Philip Kotler - High Visibility: Transforming Your Personal and Professional Brand

Description

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to succeed in a competitive environment--and how personal and professional branding can benefit all high visibility aspirants!

This revised and updated edition features:
Ways to redefine your image, grow a business, promote a platform, and create new opportunities with personal and professional branding
Transformation techniques that can shape your personality and brand--updated to reflect the current marketplace
Ways to use new technologies and the Web to enhance your brand
New examples of personal brands from Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Warren Buffett

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post--This text refers to an out of print or unavailable edition of this title.

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

Thanks to original uploader!

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Irving Rein, Philip Kotler - High Visibility: Transforming Your Personal and Professional Brand" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 3054
2. [share_ebook] Philip Kotler - Marketing Management (Prentice Hall Ptr, 2002)
3. Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
4. Marketing Insights A Z By Philip Kotler
5. Marketing Insight from A zo Z from Philip Kotler
6. Marketing – Philip Kotler PPT Version
7. Marketing Management – Philip Kotler
8. [share_ebook] Marketing Insights From A To Z
9. Marketing Management: Millennium Edition by Philip Kotler
10. [request_ebook] principles of marketing(12th edition)
11. (ebook) Kotler, Philip - Corporate models better marketing plans
12. (ebook) Kotler, Philip - Corporate models better marketing plans
13. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
14. [request_ebook] Marketing Management, 12th Edition
15. [request_ebook] The Marketing Of Nations: A Strategic Approach To Building National Wealth
16. [request_ebook] Building Global Biobrands : Taking Biotechnology to Market