In Search of the Obvious - Free Book Summary, Free Summary.com Book Summary

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"In Search of the Obvious - Free Book Summary"

Marketing guru Jack Trout clears up the confusion that surrounds the marketing profession.

In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

You'll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.

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