Gonzo Marketing: Winning Through Worst Practices by Christopher Locke (Audiobook)

Description

The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market, mass-media culture than it is a recipe book for e-commerce marketing success in the post-cyberboom era. Writing in a paler imitation of the profanely irreverent, freely associative "gonzo" journalism style pioneered by his obvious idol Hunter S. Thompson, Locke starts with the by-now-familiar idea that old-style mass-marketing "broadcast" advertising just won't work on the Web. Indeed, he says, conventional print-ad tactics as embodied online by banners and pop-ups might actually generate more ill will than sales, and that's why companies must use the Web to somehow enjoin their products and services to the quirky niche interests of the gazillion individual cybercommunities (or "micromarkets") whose greatest advantage for marketers is how freely and speedily their members talk among themselves, touting a brand when and if it's truly deserved.

Useful examples of such enjoinment don't appear until a slim, penultimate chapter, and they are mostly theoretical in nature, e.g., what if Ford, after giving its employees worldwide free home computers and Net access (which it did), got all of them who were into organic gardening to infiltrate organic-gardening Web communities to push (via the subtle art of persuasion, one supposes) the niftiness of Ford pickups for organic gardeners? Truth be told, Locke seems more like a social critic or humanist at heart than a marketing consultant, and his essential disdain for corporations (which are anti-human, he declares, despite all their philanthropic tootle) leaves the reader wondering whether he really wants e-commerce to effectively pervade the Web's truly democratic, populist microcommunities for its own purposes. As his wonderfully cranky cult Web zine, Entropy Gradient Reversals, and his alter ego therein, RageBoy, have proven, the man's a smart, witty, broadly read cyberpundit. In Gonzo Marketing, he tweaks everyone from Disney, Time Warner AOL, and IBM to fellow biz-book writers like Seth Godin (Permission Marketing), and if you read it first for its own eclectic, acerbic delights and second for a postboom e-marketing primer, you'll be rightly pleased. --Timothy Murphy --This text refers to an out of print or unavailable edition of this title.



DF Link

RS Link

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Gonzo Marketing: Winning Through Worst Practices by Christopher Locke (Audiobook)" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2191
2. The 10 Worst Practices for Technical Support and How to Overcome Them, Free NTR Global White Paper
3. The 10 Worst Practices for Technical Support and How to Overcome Them, Free NTR Global White Paper
4. The 10 Worst Practices for Technical Support and How to Overcome Them, Free NTR Global White Paper
5. International Direct Marketing: Principles, Best Practices, Marketing Facts
6. Worst Practices in SOA Implementation; Why Service-Oriented Architectures Fail, Free Information Builders Inc. White Paper
7. Worst Practices in SOA Implementation; Why Service-Oriented Architectures Fail, Free Information Builders Inc. White Paper
8. Worst Practices in SOA Implementation; Why Service-Oriented Architectures Fail, Free Information Builders Inc. White Paper
9. Worst Practices in SOA Implementation; Why Service-Oriented Architectures Fail, Free Information Builders Inc. White Paper
10. The Exorcist Read by Christopher Lee [AudioBook]
11. Born To Run by Christopher McDougall <AudioBook>
12. Christopher Priest - The Prestige <AudioBook>
13. God Is Not Great: How Religion Poisons Everything - Audiobook - Christopher Hitchens (2007)
14. Service Orientation: Winning Strategies and Best Practices
15. Winning by Jack Welch [Audiobook]
16. Winning Telco Customers Using Marketing Databases