Designing A Data Warehouse: Supporting Customer Relationship Management (Repost)

Description

The author's basic premise is that the chief purpose of a data warehouse should be to maximize the power of Customer Relationship Management. He covers all of the basic data warehouse concepts and then provides a conceptual model of a Wine Club as the basic example for the book. I find his use of the model exceptional, in that he starts with a transactional data model for this example and then proceeds to extend it into a well-formed dimensional data warehouse. This is rather exceptional, in that I have found that many data warehouse authors are so intent on proving the superiority of dimensional modeling that they often harshly criticize the underlying transactional models as "not representing the business problem." I have always found this to be an unfair proposition and support that idea that databases which are designed to support transaction processing are not necessarily good for decision support but that the transactional environment must be fully understood before formulating a dimensional solution.

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